Testimonials are a proven way to bridge the ‘decision gap’ between the results you promise and the confidence and trust your prospects need to place an order with your company. It’s well known that what others say about us is so much more powerful than what we say about ourselves.
So why do many businesses fail to use any testimonials in their marketing? Or use standard, templated scripts over and over?
You don’t have to look far to see this for yourself. (Maybe your own website?)
Many testimonials are run-of-the-mill statements that could apply to any business. Others just thinly-disguised advertisements for the testimonial giver. Some obviously made up. Yet…
…Here’s how you can have great testimonials working for you 24/7/365
NEW NEW – Testimonials/Testimonial Marketing clarifies the buyers journey (for your team and prospects) and fills in the gaps/missing links in the journey based on insights from existing clients and prospects. Then it sells the journey and the end outcome(s) to new prospects.
Great testimonials sell your company, products and services to prospects 24/7/365 using the best salesforce you have – your delighted clients!
I will work with you and your clients to develop sincere, believable testimonials that are so unique to your business that prospects and clients will know they can only be about you.
Each testimonial will be created in such a way that it will:
- Pre-sell prospects by establishing confidence and trust
- Directly address ideal client issues – so attracts ideal clients!
- Highlights your USPs
- Strengthen your client relationship
- Remove buyers remorse
- Delve deeper into the true feelings of your client and the benefits they achieved
- Create extra and/or referral business
- Save time for your clients and you
- And so much more…
Ian’s focused testimonials and feedback revealed a much greater level of detail about how the attendees valued the day. This information will be crucial for developing future events, sharpening marketing and securing increased sponsorship.
Joel Hughes, Port80 Events
These testimonials generate sales, even if you can’t sell
Knowing that other businesses have successfully taken the path they themselves are about to take is a powerful confidence-builder, leading to motivation to take action.
Building client expectation of the results they can achieve and then supporting these outcomes with real-life testimonials is a great way to sell your services…
…even if you don’t know how to sell
…even if you think you can’t sell
…even if you just don’t want to sell
…or have never spoken to the prospect
Packages to Match Your Objectives
Call or Email Me to discuss your objectives and we’ll agree a package to help you achieve your goals. This may be a one-off engagement or an ongoing programme that gradually builds your testimonial bank.
Whichever approach we agree is best for you, your decision will be backed by my simple, no risk guarantee.
You can download more information on my Testimonial Marketing programme here
My Simple, No Risk Guarantee
My guarantee for first timer customers for my testimonial service is simple – If you are not 100% delighted with the first testimonial I develop for you and do not believe it will help your business to convert more sales, I will immediately refund the money you paid me.
Let’s get your best clients to sell your services for you
Send me an email or call me to engage the help of some of your best assets – the clients who truly value and appreciate the services your business delivers.